Corporate Structure
Who actually runs
Who actually runs
this company.
Taylor and Lorenzo are the founders. But around here, power flows upward. The dogs manage the founders, and the dogs answer to Jayton. That's the org chart. It's non-negotiable.
Board Chairman
Jayton
Absolute authority. No appeals process.
The dogs report to him. His word is final. He has not abused this power yet.
The Dogs (Report to Jayton. Manage everyone else.)
Chief Executive Officer
GiGi
Rottweiler / Staffordshire Terrier, Certified Service Dog
GiGi doesn't just run the company. She runs a full behavioral correction program and Taylor is her longest enrolled student with the worst attendance record. Certified service dog. More credentials than both founders combined. She communicates exclusively through meaningful eye contact, a single raised eyebrow that has ended arguments, and the kind of sigh that says “I cannot believe I have to explain this again.” She has explained it seventeen times. Results remain mixed. She has not given up on any of them. That is the most impressive thing about her.
Boss EnergyNo NonsenseCertifiedAlertLoyal
Director of Yard Security
Gracie
Boxer, Backyard Patrol Professional
Gracie takes her job title very seriously and would like you to know that she saw you pull up before you even turned off your car. She does not bark to be dramatic. She barks because the mailman has been pulling that same move for three years and she is not going to be the one who lets it slide. Off the clock she is a velcro dog who can go from a full coma snoring loud enough to rattle the walls, to galloping through the house at full horse speed in under two seconds with zero explanation. The transition is seamless. Cardiologists have questions. HR does not.
ExpressiveAthleticProtectiveGoofyDeeply Loved
Chief Chaos Officer
Kosta
Beagle-Dachshund Mix, Compact, Chronically Unhinged
Kosta is small, floppy, and absolutely not okay with what is happening around here. His primary concern, and he needs everyone to hear him on this, is why humans keep collecting the poop. He has been watching. He has been documenting. He does not trust it and he wants answers. When he is not investigating, he is sniffing feet, which he considers a separate but equally important research project. He attends every meeting, contributes nothing on the record, and morale has somehow never been higher. The founding documents have been amended three times to keep him here. He knows too much.
MischievousCompactChaoticHilariousVery Confident
The Founders (Report to the dogs. Running the day-to-day. Trying their best.)
Co-Founder
Taylor
Strategy, Systems & Growth
Taylor handles the infrastructure that makes Howly run like a real company. Business systems, client experience, marketing, and the long-term vision. Also a dog dad, so no part of the pet services around here is an afterthought. GiGi would not allow it.
Reports directly to GiGi. Performance reviews are quarterly. They are not going well.
Co-Founder
Lorenzo
Field Operations & Service Quality
Lorenzo is the reason the work gets done right. Real work ethic, field reliability, and the kind of operational consistency that makes a service business worth recommending to a neighbor. When Lorenzo is on a job, it gets handled properly and left better than he found it.
Also reports to GiGi. Gracie approves of his work. Kosta has stolen his lunch twice.