The people in charge are not all people.
Howly is built by pet people, run with a sense of humor, and held together by a leadership structure that would make most consultants nervous. Customers seem to love it because the service still runs like a real company: background-checked team members, clear communication, and recurring plans that do not create chaos. The dogs definitely do too.
Jayton at the top. Dogs in management. Founders in the trenches.
It sounds like a joke until you realize it perfectly explains the culture. We care about pets, take the work seriously, and do not take ourselves too seriously.